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What is a KPI, Metric or Measure?
February 22, 2017 Jonathan Taylor If you’re slightly unsure about the differences between KPIs, metrics, and measures—you’ve come to the right place. By the end of this post you will understand what...
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Looking for a job promotion? Here are 5 marketing KPIs to convince your boss
December 12, 2013 Jonathan Taylor Do you think that your marketing work has earned you a promotion in 2014? CEOs want their marketing teams to more accountable and prove their value with data. In that...
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Beyond Vanity Metrics: Net Promoter Score (NPS) & Customer Referral Rate (CRR)
September 25, 2015 Jonathan Taylor “A recommendation is a sacred thing...most people consider their reputation to be their legacy. If they feel so good about an organization that they are willing to...
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8 must-have metrics for your first digital marketing dashboard
November 9, 2015 Jonathan Taylor In my opinion, the most difficult step in creating a killer digital marketing dashboard is starting, aka, step 1. Taking the first step on your dashboard journey,...
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Best practices for picking the right KPIs for your business
March 29, 2016 Jonathan Taylor Data and metrics are everywhere, and so are so called “Key Performance Indicators” (KPIs) - metrics that signal that a business is performing well (or not). Measuring and...
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The 6 must-have metrics to bring your email marketing program to the next level
May 3, 2016 Valerie Hamilton Email marketing has gotten a bit of a bad rap. Typically when people think of email marketing they think of spam, poorly executed automated emails, and traditional...
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6 must-have metrics for Twitter Analytics
July 26, 2016 Danielle Poleski Twitter is an incredibly powerful marketing tool for businesses. Twitter allows businesses to quickly share updates and content, as well as engage with current and...
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7 ways to present KPIs that your management team will love
July 18, 2016 Danielle Poleski Everyone procrastinates on KPI reporting-why? Because it’s time consuming, tedious and the final product is often uninspiring. Reporting is absolutely necessary for...
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4 must-have metrics for your Instagram analytics
July 28, 2016 Katya Zeisig Instagram is a great way to keep in touch and stay friendly with your partners, supporters, customers, and the general public, and with the emergence of Instagram marketing,...
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17 KPIs every data-driven manager needs to lead their team
August 5, 2016 Danielle Poleski KPI Management 101 As a manager, you have the responsibility of achieving performance targets, reaching higher performance levels and ensuring that people’s work...
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How To Establish The Best Social Media KPIs
February 23, 2017 Tilo Kmieckowiak Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even thousands of blog posts in many different languages about this topic....
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How To Define Your KPIs
February 27, 2017 Jonathan Taylor It’s a question asked by leaders at maturing startups and at established companies alike: “How do we define our organization’s KPIs?” This fundamental question, though...
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The 5 most important help desk KPIs
March 15, 2017 Niraj Ranjan Rout Discussions around help desks typically take one of two directions. They either discuss the “soft” best practices (such as conveying your company’s culture through...
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SaaS KPIs: Which to focus on at each stage of your company's growth
March 30, 2017 Allan Wille, Co-Founder They may sound obvious, but these words from Paul Graham, the co-founder of Viaweb and Y Combinator, have grown into a truism for startup founders: “A startup is...
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The 5 most important SEO KPIs for digital marketing success
April 26, 2017 Sanket Patel Are you often wondering which of the many digital marketing KPIs you should use to scale your marketing efforts? While your digital marketing team may have slightly...
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The top 13 KPIs for social media managers
May 22, 2017 Katya Zeisig Social media is often the first touchpoint a company has with potential customers. And as social media platforms grow both in variety and user base, so do their importance in...
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How KPIs help SMBs succeed
June 8, 2017 Jonathan Taylor Being an entrepreneur is as rewarding as it is demanding. Your team could be made up of anywhere from 30 employees to just you—but this difference in size doesn’t change...
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What are some good KPIs in Facebook?
June 13, 2017 Jonathan Taylor Getting started with Facebook marketing? Are you currently advertising with Facebook Ads? It’s a potentially powerful platform to grow your business. I’ve managed a $100K...
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The scoop about ice cream shop KPIs
June 14, 2017 Danielle Poleski Here’s the tricky thing about KPIs: you’re probably tracking them without even knowing. How is that possible you ask? Because when it comes down to it, every business,...
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What are the best inbound marketing KPIs?
June 15, 2017 Jonathan Taylor Inbound marketing can feel like an elaborate recipe of chemistry, math, portfolio management and digital marketing chops. There will never be a perfect blend of these...
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